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Beyond The Sip: Joe & The Juice's Recipe for Visual Seduction

I recently went to Miami and stumbled upon this cute spot called Joe & The Juice. And from the moment I walked in, I was in love. 

As I walked up to the counter, I immediately felt this sudden urge to order the entire menu—and at first, I didn’t understand why.

Spread of items from Joe & The Juice's Menu
Doesn't their spread just scream EAT ME!?!

I wanted to experience their juices, their coffees, their bowls, and their sandwiches.

Ultimately, I wanted to experience all their brand had to offer.


After settling for just a coffee and a sandwich (that cost me $20+), I sat down to admire the shop.


From their fonts to their colors... I started to realize that I was in a brand trance.


Brand Trance (noun): a half-conscious state where a brand can take over your mind, tapping into all your consumer desires.


When I came out of my trance, I started scrolling their website, researching their history, and discovering the culture of their brand—all while I sipped my coffee.


I. Was. Invested.


And then I thought to myself—how did they do this?


How did they pull me in before I even had the opportunity to experience the product?

And the answer was simple. Science.


It was clear that the brand designer(s) behind Joe & the Juice didn’t just pick a font and color they thought was “cute,” but they understood the science of building a visual brand that attracts the right people, evokes emotion, and ultimately creates brand loyalty. 


Overall, they visually created a brand that would appeal to their desired consumer profile(s). 

People who value wellness/lifestyle, love unique experiences, and bass in exclusive minimal + luxe vibes.


Let’s take a look at their font & color selections.

Joe & The Juice Logo
Joe & The Juice Logo

Sans Serif fonts are often used to signify something clean, minimal, friendly, or modern.

Pink evokes feelings of comfort, warmth, and hope. Pink is also a sign of good health and symbolizes success.


Charcoal can evoke power, influence, and stability and is often used in professional or influential environments.


All this to say...


It’s more than pretty fonts & colors... it’s your first impression! So make that ish count!


Take some time today to research your brand colors and font families. This will help you better understand what you’re visually saying about your brand before people even get a chance to experience what you have to offer.


Are you ready to elevate your brand's impact? Connect with us today, and let's collaborate to develop a visual identity that resonates and engages. Schedule your consultation now to begin transforming your brand into a compelling and memorable experience.

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