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Get a lil'

NOSEY.

LEARN MORE ABOUT US.

Welcome to Iconiq Lab, where creativity intersects with culture and storytelling reigns supreme.

At Iconiq Lab, we're not just another creative agency. We're a collective of visionaries, storytellers, and brand architects on a mission to redefine the very essence of branding. Drawing inspiration from the vibrant energy and authentic narratives of the '90s hip-hop and R&B era, we infuse every project with a unique blend of nostalgia, creativity, and contemporary flair.

Our approach is simple yet powerful: we craft authentic, culture-infused brand identities that resonate with audiences

DITCH THE COOKIE CUTTER BRANDING, FOR ONE THAT BREAKS NECKS.

(BRANDING DONE DIFFERENTLY.)

on a deeper level. Whether you're an entrepreneur, a startup, or an established business, we're here to help you uncover your brand's true essence and share your story with the world. But Iconiq Lab is more than just a creative agency – we're a movement. A movement dedicated to rewriting the rules of conventional branding and championing authenticity, diversity, and cultural influence. Join us as we embark on a journey to make branding not just about logos and colors but about meaningful connections and lasting legacies.

Welcome to Iconiq Lab. Let's create something iconic together.

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VALUES

Originality

Influence

Excellence

Integrity

IF YOU'RE ANTI-COOKIE CUTTER, YOU'RE PRO-US! |

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THE STORY

So, where do we start? It all began with Nik and Britney – two souls craving authenticity and ready to shake up the branding world. Nik, knee-deep in her photography venture, found an unexpected ally in Britney, a business guru with a love for pivoting. Together, they birthed Iconiq Lab – a haven for those who dare to be different, crave authenticity, and groove to the beat of their own drum. It's more than a business; it's a movement.

Nik is the Brand Strategist & Visual Lead at Iconiq Lab. With two master's degrees under her belt and a thriving photography business, Nik is not just a creative force—she's a strategic powerhouse, too. Her passion? Helping entrepreneurs showcase their authentic selves online and crafting brand stories that truly resonate. But that's not all—Nik is also on a mission to flip the script on how Black Americans are portrayed in the media, one brand story and visual at a time. Join her in rewriting the rulebook and painting a picture where authenticity reigns supreme in every brand story.

Brit is the Brand Strategist & Design Lead at Iconiq Lab. With an impressive résumé boasting degrees from FSU and Georgetown, plus some White House and Pentagon action, Brit's been a boss chick for over a decade and a half. She's not just about creating pretty visuals—Brit's all about building businesses from the ground up. From crafting visually stunning brands to setting up systems that practically run themselves, Brit's got the automation game on lock. Get ready to level up with Brit leading the charge. 

NIK AKA SLIM

BRITNEY AKA THICK