THE / LAB /
WHO WE ARE
WE ARE ICONIQ.
—a creative agency based in Atlanta, Georgia, made up of innovative minds unafraid to push boundaries. Our team brings a diverse range of skills, working seamlessly together to craft bold, standout brands for our clients. Every project is a collaboration rooted in creativity, strategy, and a shared drive to make every brand as iconiq as it can be.
OUR VALUES
ORIGINALITY
We don’t do copycats—everything we create is fresh and authentic.
INTEGRITY
We work with heart and honesty, respecting your brand’s truth.
COLLABORATION
We bring the team vibes, turning big ideas into real results.
RESULTS
We don’t just meet goals; we crush them for every client.
AUTHENTICITY
We keep it 100%, making sure your brand’s realness shines through.
EXCELLENCE
We show up strong and deliver, every single time.
THE FOUNDERS
Nik and Britney built Iconiq Lab for founders and brands ready to define categories, not follow them. Built on strategy and cultural awareness, they lead with conviction—crafting brands that don’t just look good, they shift rooms and command attention. Through precision, bold execution, and intentional collaboration, Nik and Britney have positioned Iconiq Lab as the partner for brands ready to lead boldly, expand strategically, and stand out unapologetically.
OUR STORY
Iconiq Lab was founded by Nik and Britney as a deliberate response to a branding industry saturated with trends and repetition. What began as a simple barter evolved into a shared vision: to build brands that don’t just participate in culture, but shape it. From day one, the mission was clear—create work rooted in clarity, conviction, and originality. Today, Iconiq Lab partners with ambitious founders to define their positioning, refine their presence, and build brands that command attention. We are a creative agency grounded in strategy and cultural awareness, dedicated to turning bold ideas into category-defining brands.