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BEYOND THE CUT

Hair Campaign

THE NEED

Beyond the Cut, a powerful campaign in collaboration with Marquise Eppinger (Iconiq Lab) and Monica Robinson (director, storyteller and producer), aimed to showcase the raw, unfiltered narrative of Black women embracing their natural short hair. The goal was to visually capture the empowerment and transformative beauty of their journeys in a way that was authentic, emotional, and impactful.

Model rocking natural hairstyle

THE SOLUTION

We supported this visual campaign through Photo & Video for a docu-style production. Our work focused on bringing the stories to life, highlighting the courage, confidence, and individuality of Black women reclaiming their beauty standards. The final visuals embodied the heart of the campaign and resonated deeply with its audience.

THE WORK

THE ICONIQ MAGIC FROM THIS COLLAB.

MORE ICONIQ WORK